dia-2-fertinez said: There was a Disney princess makeup collection picture you posted of the roll-on fragrances and there was a comment about "every princess." Is this true? Are they going to be bringing the other princess?! ***hyperventilating here***

Yes! Word on the streets is the whole collection of the large palettes will fit together to form a “library”!

casadelmartin:

Junior was too short to see what was going on at the counter at #sephora today.  Couldn’t wait to get home to check it out. I think it’s his favorite place to visit because he does not bark at at all the people giving him compliments.  #doxle #beagle #dachshund  #fattymcgee #wentshopping #anexcusetogoforarideinthecar

casadelmartin:

Junior was too short to see what was going on at the counter at #sephora today. Couldn’t wait to get home to check it out. I think it’s his favorite place to visit because he does not bark at at all the people giving him compliments. #doxle #beagle #dachshund #fattymcgee #wentshopping #anexcusetogoforarideinthecar

3 notes

atlanticmermaid02:

How cute are these bar codes? #sephora #thelittlemermaid #Ariel #makeup #scanme

atlanticmermaid02:

How cute are these bar codes? #sephora #thelittlemermaid #Ariel #makeup #scanme

8 notes

Marc Jacobs Makeup Line Hits Stores on August 9th

livesofstyletv:

Mark the Moment! On August 9th, Marc Jacobs will launch his first beauty collection – ever!

The massive collection contains 122 products, which are set to hit the shelves at Sephora and Marc Jacobs stores.

Jacobs revealed to WWD that he tested his beauty products on Sophia Coppola at the Met Gala and others including artist Rachel Feinstein and Kim Gordon of Sonic Youth.

The collection includes shadows, with a wide selection of colors – from blacks and greys, to greens, purples, and gold.

The blushes are extremely dramatic, dynamic and totally Marc.  Check out Shameless Bold Blush in 218 Tantalizing, which is a deep wine color or Shameless Bold Blush in 212 Outspoken, which will give you a perfect violet and fuchsia glow.

The liquid liners and various lip colors rock primary colors and toasty neutrals.

Jacobs also has unisex products that consist of lip balm, brow gel, and color corrector.

If you want to make a splash this summer try out Marc Jacobs make-up!

Read More

5 notes

devil-inside-her:

Sephora is a store that will continue to deal mortal strikes to my bank account so long as I have a source of income. As much as I love baseball and beer and swearing like a sailor in multiple languages, I will always be a sucker for hooker pink lip stain and expensive French perfume - and…

2 notes


Sephora is one of the few brands whose retail prowess is equally matched by its digital savvy. Since LVMH acquired the company in 1997, it has grown to become the biggest beauty retailer in the world, now even gaining on hallowed luxury ground within its own company. LVMH has named Sephora its primary growth vehicle, with some analysts estimating that LVMH’s Selective Retailing division (which includes Sephora) will overtake LVMH’s luxury goods as its most lucrative business by 2018. That means it will outperform Marc Jacobs, Givenchy, Louis Vuitton, Celine, Fendi, and Kenzo's sales combined. So it's fair to say that when Sephora make a move, the rest of the industry pays attention.

And Sephora is making moves. Last week, they announced a revamp of their wildly successful Beauty Insider program, adding a super-high-end third tier to the rewards program. Dubbed VIB Rouge, it’s for shoppers who spend over $1,000 in a calendar year, offering access to to private events, free gifts (ones that aren’t sample-sized), complimentary beauty studio access in any store, and unlimited free shipping.

All of which, to be sure, are nice perks. But are there really that many people spending $1000 a year at Sephora that a complete revamp of an (already quite successful) customer loyalty program was necessary? Apparently, yes.


It turns out that one of Sephora’s biggest foot-traffic drivers is the brand’s customer loyalty program. Their Beauty Insider program has attracted 10.6 million Sephora customers to date, and the brand uses that momentum not to drive web traffic, as we might have guessed, but to drive customers to stores.
The new rewards program marries Sephora’s store-focused philosophy with the Sephora customer’s passion for new beauty products. “Sephora’s clients are avid beauty junkies and we want to reward her beauty addiction with a program that is built around what she loves: product,” Sarah Choi, Vice President of the Beauty Insider program, told Racked.
The revamp includes a redesigned mobile app, which features nifty services (like a digital beauty bag that records your exact foundation shade) and upgraded perks (including a wider selection of products to pick from when cashing in Beauty Insider points). And though those perks are mostly product oriented, nearly all of them are centered on experiences customers can enjoy in stores, rather than an item they can simply throw in their online shopping cart.
Sephora’s Chief Digital Officer Julie Bornstein has said that the brand always puts brick-and-mortar first. In her words, “The stores are our essence… They’re where we built our relationship with our customer and where our customer built her open and free relationship with beauty. Our stores are the core of our brand.”
But despite Sephora’s front-runner status in the industry, other beauty companies don’t seem to be following their lead in this particular area. “Less than 40% of beauty brands and prestige retailers have invested in cross-channel loyalty programs,” Stasha Rosen, a research associate from L2 Think Tank, told Racked. “In the company of some relatively static options from other brands, Sephora stands out for continuing to evolve its six-year old loyalty program to maximize user engagement.”
Because Sephora has the advantage of being able to sell products and market through its own stores—a luxury many beauty brands can’t afford—they can use the in-store experience to grow their business, which is harder to do in a wholesale relationship.
According to Rosen, “Fewer beauty brands than specialty retailers offer loyalty programs because beauty brands tend to distribute through department stores and drugstores and don’t necessarily have access to that data at point of sale.” —Erika Graham

Sephora is one of the few brands whose retail prowess is equally matched by its digital savvy. Since LVMH acquired the company in 1997, it has grown to become the biggest beauty retailer in the world, now even gaining on hallowed luxury ground within its own company. LVMH has named Sephora its primary growth vehicle, with some analysts estimating that LVMH’s Selective Retailing division (which includes Sephora) will overtake LVMH’s luxury goods as its most lucrative business by 2018. That means it will outperform Marc Jacobs, Givenchy, Louis Vuitton, Celine, Fendi, and Kenzo's sales combined. So it's fair to say that when Sephora make a move, the rest of the industry pays attention.

And Sephora is making moves. Last week, they announced a revamp of their wildly successful Beauty Insider program, adding a super-high-end third tier to the rewards program. Dubbed VIB Rouge, it’s for shoppers who spend over $1,000 in a calendar year, offering access to to private events, free gifts (ones that aren’t sample-sized), complimentary beauty studio access in any store, and unlimited free shipping.

All of which, to be sure, are nice perks. But are there really that many people spending $1000 a year at Sephora that a complete revamp of an (already quite successful) customer loyalty program was necessary? Apparently, yes.

It turns out that one of Sephora’s biggest foot-traffic drivers is the brand’s customer loyalty program. Their Beauty Insider program has attracted 10.6 million Sephora customers to date, and the brand uses that momentum not to drive web traffic, as we might have guessed, but to drive customers to stores.

The new rewards program marries Sephora’s store-focused philosophy with the Sephora customer’s passion for new beauty products. “Sephora’s clients are avid beauty junkies and we want to reward her beauty addiction with a program that is built around what she loves: product,” Sarah Choi, Vice President of the Beauty Insider program, told Racked.

The revamp includes a redesigned mobile app, which features nifty services (like a digital beauty bag that records your exact foundation shade) and upgraded perks (including a wider selection of products to pick from when cashing in Beauty Insider points). And though those perks are mostly product oriented, nearly all of them are centered on experiences customers can enjoy in stores, rather than an item they can simply throw in their online shopping cart.

Sephora’s Chief Digital Officer Julie Bornstein has said that the brand always puts brick-and-mortar first. In her words, “The stores are our essence… They’re where we built our relationship with our customer and where our customer built her open and free relationship with beauty. Our stores are the core of our brand.”

But despite Sephora’s front-runner status in the industry, other beauty companies don’t seem to be following their lead in this particular area. “Less than 40% of beauty brands and prestige retailers have invested in cross-channel loyalty programs,” Stasha Rosen, a research associate from L2 Think Tank, told Racked. “In the company of some relatively static options from other brands, Sephora stands out for continuing to evolve its six-year old loyalty program to maximize user engagement.”

Because Sephora has the advantage of being able to sell products and market through its own stores—a luxury many beauty brands can’t afford—they can use the in-store experience to grow their business, which is harder to do in a wholesale relationship.

According to Rosen, “Fewer beauty brands than specialty retailers offer loyalty programs because beauty brands tend to distribute through department stores and drugstores and don’t necessarily have access to that data at point of sale.” —Erika Graham

4 notes

tea-kush:

Sephora’s website perfume icons

3 notes

topcoatme:

Deco accent nails by @pamsandkin for @formulaxnail & @teamtopcoat — and there’s plenty more where that came from! #nailart #sephora #formulax #teamtopcoat

topcoatme:

Deco accent nails by @pamsandkin for @formulaxnail & @teamtopcoat — and there’s plenty more where that came from! #nailart #sephora #formulax #teamtopcoat

1 note

stuffwithsteff:

image

Today I had an interview with Sephora! While waiting I was browsing the store and noticed the nail polish was all on sale for 50%… I cannot pass up a good deal so I picked up two new bottles, one of which is “Havana Dreams”.

The polish is a sheer pale sky blue. The color is solid with no…

Getting ready to be 3 for $10 in a few days. ;)

2 notes

estellamaris:

8.9.13
I am so excited for the launch of the Marc Jacobs Makeup line!! The foundation gel feels amazing!!

10 notes

silkrosesandpearls:

Oh hello beautiful. #italy #firenze #sephora (at Sephora)

silkrosesandpearls:

Oh hello beautiful. #italy #firenze #sephora (at Sephora)

3 notes

brite-young-thing:

#MJHoneySpots at #Sephora FSC!  (at Tour KPMG)

brite-young-thing:

#MJHoneySpots at #Sephora FSC! (at Tour KPMG)

2 notes